photo story script - New Twingo
Upon the launching of its New Twingo, Renault invites the community WeLoveWords to a writing contest of photo stories.
What do we mean by photo story ? It is a series of images that, once animated, tell a story. And this is the story of New Twingo that we would like you to tell, staging it in an unusual situation, in a European city : either Paris, London, Berlin, Amsterdam or Milan.
The scenario will have to emphasize its playful, agile, maneuverable side, its Pop colours and will have to be divided into eight paragraphs, each one describing each step of the scenario. Take a look at our video of presentation to see how it looks like !
The four submissions per language chosen by the Jury will be turned into images for the future photo stories. They will be released this summer on the Facebook page of Renault and submitted to the votes of its fans.
Those who would have collected the more votes will win.
Feel free to be innovative and creative !
• Language chosen : English
• Number of characters : 3000 maximum, spaces included. It will be composed as follow : a pitch of 500 characters presenting the main idea of the author and a text of 2500 characters, divided into eight paragraphs
• Several contributions are possible per participant
• You have to subscribe to WeLoveWords to participate
• Visit the contest page, click on the top right on "Enter Contest" and link your text to it
• 8th of April : beginning of the contest
• 11th of May : End of the contest
• Mid-May : Announcement of the results
The four prize winners will have to share the amount of 1000 euros.
• 400 euros (1st)
• 200 euros (2nd)
• 200 euros (3rd)
• 200 euros (4th)
They will also :
be granted a badge Renault
win a VIP experience to the Cannes Film Festival (flight, transfer to Cannes with driver, climbing of the stairs, projection, hotel, test-driving of a Renault car)
be invited to join the Renault's editorial team in order to contribute on a regular basis to the redaction of their communication supports, announcing events organized by the brand for instance.
• Dominique Besnehard, actor and author of Casino d'Hiver, godfather of the contest
• Lucie Rico, Editorial Manager WeLoveWords
• German Gomez, Chief of the e-Communications service, Renault
• Fabienne Barbey, Chief of Press product service, Renault
• Dominique-William Jacson, Community Manager, Renault
• Camille Bernaudin, Editorial Manager, Renault
• Andréa Arima, Editorial Manager of Thematic websites, Renault
• Camille Ortega, E-communications Assistant, Renault
What are the important details in your life?
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